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Bernie Tanzi

Historian & Mentor

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Bernie Tanzi

Bernie Tanzi

“Never take your staff or clients for granted. Remind them with your actions and intent why they chose to be with you and your organization. Prove yourself every day and enjoy doing it. Respond as though it’s your problem, your investment, your time. In other words, the golden rule is still, well... golden.” Learn more about Bernie at  www.landersandpartners.com/bernie-tanzi.

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First of all, we are always blown away by social media statistics and YouTube’s most recent statistics are mind blowing. Just in case you aren't sure whether or not you can “reach” your target market on YouTube. Check out these numbers and think again!

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2387

Let’s talk about the power restaurants have over people. Food…appetite…visual…food porn. According to bon appetit, a popular food lifestyle magazine, food porn is something that makes your tastebuds tingle, an outrageous display of decadence or just a nicely shot photo of food.

So, what does this have to do with marketing? Well, for one, photos of food can be found posted all over social media networks. And #foodporn is one of the most frequently used hashtags on popular photo sharing sites like Instagram.

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2148

GROW YOUR BUSINESS 140 CHARACTERS AT A TIME

With 500 million tweets a day and 230 million active users, people turn to Twitter to bring them closer to the things they care about, whether it’s the news that affects their lives or the restaurant down the block. Most importantly, Twitter was designed to spark real time conversations which gives restaurant owners the ability to stay connected with their customers 24 hours a day.

Here are some basic steps to follow to get you started!

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2062

Facebook (FB) is associated with socializing and so is eating out with friends and family so why aren't more restaurant owners using this tool to keep their customers coming back for more?

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1701

Planning and running a restaurant contest should be FUN, so let’s get right into our step by step guide to get you started!

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1684

Online customer review sites and mobile apps like YELP and FOURSQUARE are not going away anytime soon. In fact, according to Keeping It Kleen, 70% of consumers trust online reviews.

Read any restaurant review, blog or comment page and often times, you will find customers blasting a restaurant about poor service, botched meals or value for their money.

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1610

If your operations aren’t up to snuff please stop wasting money on marketing to invite more guests in if it won’t be an experience worth coming back for!

Turning a deaf ear to correctable issues doesn’t make sense.  Whether it’s poor service or sub-standard food (temperature, portioning, plating/packaging etc.) or the facility (building) itself is in dire need of an upgrade - while you won’t even invest in a can of paint - makes it unrealistic to think any marketer can drive your business with jaw-dropping ads.

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1551

Here are some of the most common responses from franchise owners who have decided not to join a co-op and why they should reconsider!

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1517

Pooling of funds is not a new concept. This approach of raising capital in which a large amount is pooled together from multiple sources at one time, and used to finance projects, can be dated back to the thriving late 18th century markets in Amsterdam when groups experimented with new ways to band together to gain economic clout.

While most corporate brands today have a sound national media plan, pooling funds through a co-op is still one of the most profitable ways for independent franchisees to become a collective force to be reckoned with!

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3404

Local Advertising Requirements

From a franchisee perspective, you are usually required under an agreement with your corporate brand to spend a percentage of your gross revenue on approved local advertising. If you are part of a co-op you can share this cost with other franchisees who also do business in your area. Again, the beauty of being part of a co-op.

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  • Gloria
    Gloria says #
    Thank you for breaking this down. I've ran TV ads and had no idea that they could possibly be showing in another state or city!
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Let’s be honest. Information is flowing faster than ever and despite the wonders of technology, sometimes it’s a challenge to keep up. So, it’s understood that in the turbo paced culture we operate in, there has to be a defined benefit to slowing down long enough to attend a meeting or join a conference call; especially if you are part of a cooperative.

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  • Rosemarie
    Rosemarie says #
    I agree 100% with this Bernie, "many of us think joining a group will magically fix things..." But when members participate and wo
2609

So you want to start a franchise cooperative in your local market? Here are simple steps to follow to make it official.

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6185

1. Are you a Franchisee of a national brand?
2. Do you need support in marketing your restaurant(s)?
3. Have ideas but don’t know how to execute them?
4. Would like more interaction with your Field Marketing contact?
5. Think you may be missing out on opportunities to drive sales?

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  • Wendy
    Wendy says #
    Wonderful article. Thanks for posting!