Landers & Partners has been helping restaurant owners with their grand openings for decades. Here are the principles we believe are the most important in planning and executing a WOW in your face Grand Opening event!
Landers & Partners Blog
Whether you’re a franchisee or independent restaurant owner, there is marketing power behind your involvement in the community. Events are a great way to get valuable face time with your local target market, build brand awareness or showcase new menu items. If you are not ready to take on hosting your own event, why not consider sponsoring one?
Fall is officially here and this is great time to start planning your media buys for 2014. For a franchisee, this task can be daunting. Not only do you need to understand your local market, you also need to adhere to your corporate brand guidelines. After you have figured out your budget for local marketing and where you can reach your audience. It’s now time to buy!
In our last blog, we talked about the importance of researching your market and segmenting your targeted audience. The next step is to determine what your marketing goals are and the avenues you should venture down to get the best results.
One of the biggest reasons why clients come knocking on our door is because their marketing strategy is just not working. Many show off colorful messaging and glitzy advertising campaigns but most can’t tell us why they purchased that TV spot or why they sent direct mail out to those addresses or what was the audience demographic for the charity event they sponsored.
Our Facebook and Twitter MARKETING TIPS have been a HUGE HIT so our team decided to open up our treasure chest and share even more money-making secrets of the trade with you in our next blog series - Restaurant Marketing 101. The first blog in this series will post on Sept 6! Are you as excited as we are?!? Let us know by subscribing to our blog!