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Bernie Tanzi

Historian & Mentor

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Facebook for Restaurants: Get Started in 7 Easy Steps

by in Social Media for Restaurants
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Facebook (FB) is associated with socializing and so is eating out with friends and family so why aren't more restaurant owners using this tool to keep their customers coming back for more?

 

The Stats

Just in case you aren't sure if your customers are even on Facebook or if it is even worth your time to start a company FB page. Check out these recent statistics -

Total users in the US - 180,000,000 (in the world 1,310,000,000)

Percent of all Facebook users who log on in any given day - 48%

Average time spent on Facebook per visit -18 minutes

 

Demographic Changes

Facebook is seeing a drop in teen users, with many moving to photo sharing apps like Instagram  & WhatsApp (which are both now owned by Facebook). However, Facebook is still a viable marketing source for all other age groups including a significant increase from users in the 55+ age group - here are the numbers -

18-24 age group - 42,000,000 US users

25-34 age group - 44,000,000 US users

35-54 age group - 56,000,000 US users

55+ age group - 28,000,000 US users

 

Marketing Benefits

Facebook offered this handy dandy guide of benefits for business users. Here are some other benefits we think are worth noting -

Free to use and low cost to manage

Grow network and support publicity/ads

Build awareness & drive in-store sales

Boost SEO & increase online sales

 

Get Started in 7 Easy Steps

Okay, now that we have covered why your business would benefit from a FB page, let’s walk through 7 easy steps that will help you get started and get the most out of your company page. 

Step 1

Create a list of topics or themes your customers care about. If your customers love your french fries, then by all means add french fries to your list.

Step 2

Create a content calendar by assigning a topic to each day. For instance, post specials for the week on Mondays, post about french fries on Tuesdays, you get the point. Don’t forget to add in holidays and milestones. Consistency is key. DO NOT LEAVE YOUR SOCIAL SITES unattended. Even if customers aren't engaged, they are watching and visiting your site.

Step 3

Tell them about it. Put your FB page link on all of your marketing materials and signage for your restaurant. Post FB coupons. Target FB users by running pay per click ad campaigns.

Step 4

Make it fun and personal. Run customer contests and post testimonials. Post pictures and video clips from your restaurant.

Step 5

Get your staff involved. Your employees are the best brand ambassadors you have. Make one responsible for posting on behalf of the team. Incentivize employees to invite their Friends to Follow your page.

Step 6

Reach out. Follow other FB pages, share and make comments on their postings. This is a great way to show your support for local businesses, schools and groups in your area, attract new customers and increase activity on your page.

Step 7

Track and measure. FB Insights will allow you to track the type of activity each posting/topic is getting and is an easy way to see how all of your hard work is paying off.

 

With these simple steps, you will be on your way to FB stardom! Give us a call, if you need help getting started on FB or are just looking for more ways to engage your customers on & offline.

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“Never take your staff or clients for granted. Remind them with your actions and intent why they chose to be with you and your organization. Prove yourself every day and enjoy doing it. Respond as though it’s your problem, your investment, your time. In other words, the golden rule is still, well... golden.” Learn more about Bernie at  www.landersandpartners.com/bernie-tanzi.

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Guest Sunday, 17 December 2017