Historian & Mentor
Twitter Basics for Restaurantsin Social Media for Restaurants
GROW YOUR BUSINESS 140 CHARACTERS AT A TIME
With 500 million tweets a day and 230 million active users, people turn to Twitter to bring them closer to the things they care about, whether it’s the news that affects their lives or the restaurant down the block. Most importantly, Twitter was designed to spark real time conversations which gives restaurant owners the ability to stay connected with their customers 24 hours a day.
Here are some basic steps to follow to get you started!
CREATE A POSTING SCHEDULE We are sticklers for planning the topics you want to start tweeting about FIRST before starting any social marketing (see our Facebook blog post). This will not only help with consistent brand messaging but will also keep you on track and help you monitor the topics your followers care about or not.
L&P Tip: Twitter has a great online resource for business owners here that may help you with topic ideas and ways to get in a tweeting groove.
TWEET DAILY & RESPOND OFTEN Twitter is unlike any other social network where the more you post the better! The average life of a tweet can range from a few minutes up to a few hours. Of course, you can’t expect to be part of every conversation (unless you have a team whose only job is to do just that) so plan to spend at least 15 minutes a day sending at least one tweet out and responding to other tweets.
L&P Tip: Use free posting software like TweetDeck to schedule tweets in advance and see all of your activity on one page.
USE THE HASTAG OR AT SIGN OR BOTH Twitter becomes powerful for businesses when you make use of the hashtag symbol (#) and the @username in your postings. Here’s why:
hashtag symbol (#) - this puts a word into a Twitter category. For instance, if you use #tacobell then your tweet will show up when anyone searches for #tacobell conversations. This can be useful when you want to build up activity around a new menu item or event. Just put a hashtag in front of any word (#TigerFries) you want and start tweeting about it - your followers will do the same and pretty soon you will have conversations started that you can track and participate in.
@username - this is the Twitter account’s username or sometimes called handle. When you put this in a tweet you are making mention of that user. So, our username is @LandersPartners which means we will get a notification anytime someone uses our handle in their tweets. This is useful when you want to get a specific user’s attention. Simply tweet something awesome about them and add their handle and you’ll see how fast they respond. Their response allows you to reply and suddenly you have an online conversation started.
WAYS TO RESPOND
Follow - follow a Twitter account to show you are interested in what they have to say.
Favorite - Did someone mention your business in their tweet? Favorite it to show you appreciate the mention and it will also show up on your twitter feed.
Retweet - Read an entertaining or informational tweet that you think your followers would respond to? Retweet it and it will show up on your twitter feed so they can.
Reply - Got something more to say or want to keep the conversation going? Simply click reply on any tweet and type away!
Direct Messages - Ready to take the conversation offline? Send a follower a direct message with a coupon link or private invitation to an opening.
L&P Tip: Use a monitoring and analytics tool like Twitonomy to track follower growth, click-throughs on your tweeted links, mentions, retweets, favorites, and more.
We hope these basic tips will help you get started on Twitter! If Landers & Partners can support you with more advanced social marketing techniques to grow your restaurant business please let us know. In the meantime, just remember to plan, post, respond and monitor.