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Success Stories

Talk can only get you so far. At some point you have to show what you're made of. When we say we know how to get the job done, we mean it. These case studies are just a few examples of how we solve problems for our clients every day.

It's simple, really: Landers has the know-how to help your company grow. We're ready to get started. How about you?

 

  • Challenge:Image 01

    Build a charitable fundraiser to give back to the community and build good will.

    Landers Solution:

    “Touchdown For Teens” Fundraising Campaign

    Taco Bell has been a charitable partner of The Boys & Girls Clubs of America for many years. The Taco Bell operators of Indiana appreciated the opportunity to raise funds to benefit teens, but wanted to find a way to increase involvement locally.

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  • Challenge:Image 01

    Reach millions of people each day with a message that can grab the attention of busy, distracted consumers.

    Landers Solution:

    Great creative and outdoor advertising: the perfect partnership.

    Our clients are always looking for a new way for their customers to view their products. Landers took advantage of Taco Bell’s craveable menu items and rotated these messages around the marketplace for 60 days. Their vibrant colors and simple layouts made for an eye-catching and effective campaign.

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  • Challenge:Image 01

    Build a charitable fundraiser to give back to the local military community and build good will.

    Landers Solution:

    “Thank You For Our Freedom” fundraising campaign.

    There’s no question that the military is very special to the residents of eastern North Carolina. As the USO of North Carolina (USONC) was ready to mark their 70th anniversary, it was a perfect time to partner with the community and say “Thank You” to the men and women who serve our country.

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  • Challenge:Image 01

    Drive sales and generate brand awareness as an underdog in a small town.

    Landers Solution:

    “Super Grand Sunday Giveaway” promotion.

    Small towns represent a special challenge. When a local franchisee wanted to promote a new store in Whiteville, NC, the numbers seemed to be stacked against us. With a population of 5,148 and 27% of the population below the poverty line, Landers needed to find a unique proposition to convince residents to take their hard earned dollars to the new guy in town.

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  • Challenge:Image 01

    Extend community support with proprietary relevant programming.

    Landers Solution:

    "Careers in Broadcasting”.

    Today, all companies that intend to play a major role in a community’s business life are expected to play a significant role in that community’s civic life. Smart, forward thinking business leaders embrace the opportunity to be good corporate citizens in ways that leverage their values, resources and interests. The task of a good agency is to structure these involvements in a manner that is relevant, meaningful and, most importantly, unique or proprietary to the provider.

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  • Challenge:Image 01

    Drive traffic and blunt competition.

    Landers Solution:

    Direct Mail Program - Stepped coupon book.

    During economic challenges, “value” is top of mind with today’s consumers. Our client needed to drive traffic and blunt the competition, and coupons were the right project for the job.

    To break away from the coupon clutter, Landers designed a step coupon book to offer discounted items and highlight Taco Bell’s newest innovative product, aligning with media outlets to relay a consistent message.

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