CASE STUDY FUNDRAISER

Taco Bell

issue

Taco Bell Cleveland had a long standing association with the Cleveland Boys and Girls Clubs that provides on average $50,000 annual contribution to the club’s general fund.  The Club outlined an ambitious program to expand their services platform in their at risk urban community centers. In order to accomplish this visionary goal, a significant increase in giving had to be met, requiring a 400% growth of the average annual gift.  Seeing the need and in complete accord with the Club’s plan, the Cleveland Taco Bell Association agreed to accept the challenge.

approach

A Groundbreaking Endeavor!  Landers worked with multiple partners to facilitate opportunities to fast track support and fundraising.  The operators benefited from Landers’ experience, foresight and accompanying systems and methodologies for anticipating and achieving the end goal of a five year campaign.

Public Relations and Recognition Activities

Smart Planning, Innovative Thinking and Aggressive Implementation

Energize Established Audience

results

$0
1 Million Raised

Landers is connected with all media avenues including traditional and social/digital. They continually analyze trends, emerging challenges, and provide direction and suggestions.

Laurie Dewey, COO, JEM Restaurants

see other work

Brand Loyalty

64k

Customers Added

Program Creation, Hardware/Software Implementation and Software Solution, Media Campaign, Social and POP Support

Recruitment

60% more

Increased Applicants

Strategic Marketing Campaign including Radio, Digital & Social Media