CASE STUDY

Momma Goldberg’s Deli

issue

Brand loyalty is a major factor in the restaurant industry. Today it is an expected part of the consumer experience. So how do you “convert” competitors’ customers to join, maintain and benefit from your loyalty program?

approach

Momma Goldberg’s Deli leveraged their loyalty program to make their customers feel appreciated by incorporating “surprise” offers for special occasions – for example, an invitation to try the new product.

Program data measured the efficacy of customer loyalty on sales and important retention metrics like program engagement, repeat customer rate, and purchase frequency.

To push awareness to our loyalty program we promoted it:

  • In store with counter cards & other point of purchase materials
  • On social pages – regular & paid posts
  • As a banner/ad message in digital campaigns
  • In Pandora streaming spots

results

What year did the program start?

Test began Dec. 2018 with 10 locations with remainder joining following test phase. Currently 19 locations are active.

Purchase Frequency/Repeat Customer Rate

0%
of returning customers are Loyalty members
0%
of Loyalty members come back within 2 weeks for another meal
0%
return within a month

Program Growth

0K
people added to their Loyalty program within 1.5 years
0%
of the customers are converted to loyals.

Transaction Stats

0%
of monthly transactions are made by Loyalty members
$0
on average more per ticket was spend by loyals
0
products sold by stores averaging 48k transactions per month to loyals
I’ve partnered with the Landers team for each of my restaurant brands in various markets for over 25 years. In that time, they’ve uncovered hidden opportunities and successfully overcome inherent business hurdles. Partner isn’t just part of Landers’ name. It’s what they do and do well.
L. Nick Davis, Momma Goldberg’s Deli, President, Chief Marketing Officer and Director of the Board

see other work

Fundraiser

$1 million

Raised

PR Campaign and Annual Events including goal oriented planning, onboarding and execution to heighten overall brand and image

Recruitment

60% more

Increased Applicants

Strategic Marketing Campaign including Radio, Digital & Social Media